Self-watering Planter Market Report - Ultimate 2022 Business Analysis

Analysis Tools: Helium 10, Semrush, google trends, treendly.com

Research date: Feb 5th, 2022

1. Increase in Keyword Search: Self-Watering Planters

Regarding C-end sales and Google search data, the demand for self-watering planters within the flowerpot gardening category has increased rapidly in regions such as the United States and Canada. The U.K. and Australian markets trail behind.

U.S. Keyword Search Data

Amazon Search Volume

According to search volume history using the keywords self-watering planters, Amazon's (US station) search popularity has soared since March 15, 2021. As of January 15, 22, the monthly search has soared from 1,946 to 23,932. This is an increase of 10+ times.

The below table is a list of Amazon US search word frequencies related to self-watering planters (Data from 6,115 Filtered Keywords on Amazon, using Helium 10, date: 2022/05/13):

Below is a graph showing that the keyword search on treendly.com self-watering planters now returns double the search requests than in the same period last year. Interest in self-watering planters continues to grow as their popularity increases.

Soaring Search Topics regarding self watering pots on Treendly:

1. Drainage

2. Wick

3. Irrigation

4. Bucket

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Google Keyword Planner Data - U.S.

Additional search data in the table below for the keyword self-watering planters in google US for a quarter of the category keyword search volume, with the keyword planter pots being the most searched keyword.

Overall, the annual search volume for the keyword self-watering planters has increased by 50%. Searches for other related keywords such as ceramic, garden, and clay flower pots have decreased as the popularity and interest in modern planter pots have increased.

Big brand names like Lechuza receive higher brand recognition in searches within the United States than category words.

Canada Keyword Search Data

Amazon Search Volume

In Canada, there were 5616 searches on December 26, 2020, using the keywords self-watering planters, and searches soared to 18,961 on March 8, 2021, as seen in the graph below.

As of February 2022, the search volume has decreased to 7,766, but it is still higher than the search volume for February 2020, which was lower at 3,099.

The below table is a list of Amazon Canada search word frequencies related to self-watering planters:

Google Keyword Planner Data - Canada

The graph below shows search volume for the keyword self-watering planters in Canada is about one-fifth of the flowerpot category at 3,600, with catetory keyword planter pots at 18,100. The self-watering planter keyword search is slightly lower than that of terracotta pots but better than the search volume of other types of flower pots.

U.K. Keyword Search Data

Amazon Search Volume

By comparison, UK search volume data (shown in the graph below) was flat within the same period during 2020, and it peaked at 765 monthly searches within the last 2 years.

The below table is a list of Amazon UK search word frequencies related to self-watering planters:

Australia Keyword Search Data

Amazon Search Volume

In the Australian market, the search base is relatively low. As seen in the graph below, overall figures as of February 5, 2022, are at record highs.

The below table is a list of Amazon Australia search word frequencies related to self-watering planters:

Google Search Data

In the United Kingdom and Australia, the graph below shows the search volume of keyword self-watering planters (3,600) is smaller than other categories, such as terracotta pots (27,100), ceramic pots (4,400), and garden pots (14,800).

SEMRUSH Data

Keyword search data available from SEMRUSH (https://www.semrush.com/) shows that global volume for the keyword search self-watering planters has increased significantly. Global volume has trended upwards to 30.6k, as seen in the infographic below.

Top 6 countries that search the keyword:

• United States
• United Kingdom
• Canada
• Australia
• India
• Philippines

Hot topic (what people are concerned about)

• How to use self watering planters?
• How do self watering planters work?
• Do self watering planters cause root rot?

Customs Duty Rates (sourcing self-watering pots from China)

Below is a guide to duty and tax charges for some countries based on a USD6000 value of plastic self watering pots order.

Duty & Tax Charges (Based on USD6000)

U.S.

• Rate of 3.4 %

Canada Ontario

• Duty: 390 USD (Rate of 6.5 %)
• VAT: 830.7 USD (Rate of 13.85 %)

Canada Alberta

• Duty: 390 USD (Rate of 6.5 %)
• VAT: 319.5 USD (Rate of 5 %)

Australia

• Duty: 0 USD (Rate of 0 %)
• VAT: 600 USD (Rate of 10 %)

UK

• Duty: 360 USD (Rate of 6 %)
• VAT: 1272 USD (Rate of 20 %)

The United Arab Emirates

• Duty: 300 USD (Rate of 5 %)
• VAT: 315 USD (Rate of 5 %)

Fees When Sourcing from China

1. CIF Price
2. Import duty
3. Value-added tax
4. Port of destination miscellaneous fees
5. Import agency handling fee
6. Inland freight to your warehouse

Trial Calculation

Ningbo to Los Angeles, USA, 20-foot container, miscellaneous port fees, and surcharges are about 100 US dollars.

Self-Watering Pots Brands Overview

Easyplant

Website: https://easyplant.com/‍

• It has 36.6k followers on Instagram.
• It has 11,399 followers on Facebook.
• They sell products on their website only.
• Their website is ranked 301K globally
• Their main product is self-watering ceramic pots.

Product selling point:‍

• You only have to water your plant every 1-2 months.
• Their product has a detectable water level.
• Item size classification: small, medium, large, huge
• Their self-watering pots are sold with plants.
• There are many plant styles from which to choose.
• They provide free UPS shipping within the United States.